Google in their blog announced that the new rules will affect the ads related to cryptocurrencies, ICOs, cryptocurrency exchanges, crypto-wallets and crypto-trading. Also, aggregator and affiliate ads promoting cryptocurrency related content will also be prohibited.
It is important to note that the ban only concerns adverts in Google, while search results are supposed to remain intact. We could think of firearms as an analogy: you do not see firearms among the adds, but a search inquiry will take you to a list of gun shop websites. You will not see only two - three positions in the websites list. Honestly, I never used adv links...
There is a solid reason that caused the prohibition: scammers worldwide are successfully milking millions of dollars out of millions of honest people under false pretenses and promises. The root of evil in this case is the overall lack of knowledge and available data.
Meanwhile in Russia...
*Vladimir Orekhov, an entrepreneur from Russia, sued Google because of the ban on the advertising of crypto-currency. He demands 2 billion rubles from the Internet corporation, in view of the fact that, as stated in his statement of claim, the decision to ban advertising not only caused him moral damage, but also damaged his project of the network of crypto terminals, as he prevented access to potential investors and useful information about ICO-projects.
The project developed by Orekhov is to create a network of terminals for exchanging fiat money for crypto currency. The entrepreneur's plans were to conduct pre-ICO in June, and then the ICO itself for $ 2 million.
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