SELFLLERY — THE SOCIAL PLATFORM FOR VISUAL CONTENT MONETIZATION

SELFLLERY is a multifunctional social platform that allows you to receive rewards in cryptocurrency for social activities related to publication and distribution of visual content. The product concept and its first versions were designed in early 2016. The SELFLLERY reward system uses ERC20 tokens built on Ethereum blockchain technology.

We started cooperation with SELFLLERY from their platform audit and blockchain integration consulting. They had workable platform and wanted to integrate blockchain into it. As a result of hard work with SULFLLERY team we created whitepaper for them. Second step was to create TGE smart contract and security features. We were exited about their enthusiasm and faith. Let us tell about SELFLLERY bit widely.

Digital photography market size.
Due to the surging popularity of smartphones with built-in cameras, the number of digital photos is growing exponentially each year. More than 1.2 trillion photos were taken in 2017, which is 600 billion more than in 2013, and 100 billion more than in 2016. Billions of people carry smartphones everywhere, record places and events around them, and instantly publish their pictures on the Internet. Such photos and video materials may possess artistic value or be in high demand by news companies, which strive to publish content on trending topics as quickly as possible. In addition, the quality of cameras in smartphones is continuously improving, allowing for the creation of content of ever higher quality.
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Global Digital Photography market is set for a Rapid Growth and is expected to reach USD 110.79 Billion by 2021. According to the report, global demand for digital photography market was valued at around USD 77.66 billion in 2015 and is expected to reach approximately USD 110.79 billion in 2021, growing at a CAGR of slightly above 6.1% between 2016 and 2021.Digital photography is expected to witness rapid growth during the forecast period due to the growth of advanced social networking sites and photo sharing sites such as Instagram, facebook, Pinterest, and tumbler.
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The Problem of Visual Content Monetization.
Traditional opportunities for photo content monetization are present only in two forms: either by placing advertisements on web pages with photos or via direct sale of the photographs. Both scenarios assume the commercial use of the photograph. Therefore, the requirements for such content are high, which creates barriers for the authors. For example, most photo stocks require that uploaded photos meet certain quality standards (in exposure, lighting, focusing, framing, etc.). When talking about the use of photography for advertising purposes, this requires a mandatory model release and often demands professional equipment and the involvement of a team of specialists. 7 Today Instagram, Facebook, Snapchat and Twitter social networks allow users to post a huge amount of visual content. However, despite the fact that all this content belongs to users, the multi-billion profits generated by this content are collected by shareholders of the companies that own these networks.

The SELFLLERY mission is to provide opportunity of visual content monetization directly to authors.

What is the project?
SELFLLERY intends to establish an ecosystem that :

  1. Enables users to monetize their photos, videos and live streams.

  2. Supports charitable organizations and makes donations easy for users.

  3. Provides companies with easy-to-use and effective promotion tools that involve user photos.

  4. Expands the market of photo and video content for companies and news services, with a convenient search functionality.

  5. Integrates modern technologies and capabilities of blockchain into the digital photography market, increasing the transparency and security of its transactions.

SELFLLERY provides an extensive toolset for user content monetization including:

  1. automated rewards in YOU (SELFLLERY money) tokens for Likes received

  2. an opportunity to sell photos in stock photo

  3. rewards for participating in advertising campaigns

  4. prizes for photo-quests

  5. rewards for participating in photo contests

  6. boosted multipliers for getting into the top-ratings and for frequent social activities.

The unique technical features what 482.Solution realize for Selfllery.
The possibility of creating smart contracts between Selfllery members. User reward model includes implementation of smart contracts that allows advertisers to use not only YOU tokens, but also ETH and other ERC20 tokens to reward users
A collection of stock photos for advertisers. Each photo posted on SELFLLERY can be bought and sold, each user can get money for making an interesting photo.
Marketplace. SELFLLERY users have direct access to the SELFLLERY marketplace where they can purchase goods and services using their YOU tokens or other cryptocurrencies.
User verification. We use a multi-step identity verification system, so you can be sure that you buy a photo from its author, and that malicious users will be filtered out by the system.
You could have seen some of these features in other products, but you have never seen a platform that has it all in one!

Proof of like!
The SELFLLERY economic model is based on an internal asset, the SELFLLERY utility token (YOU token). The YOU token allows its holders access to paid services on the SELFLLERY platform, to make purchases in the SELFLLERY marketplace and stock gallery, donate to charities, and make internal transfers to another SELFLLERY user and withdraw YOU tokens to external Ethereum wallets. Users get YOU tokens on condition they get likes for their photos or videos.

SELFLLERY Fees
SELFLLERY charges a fee for the following services:

  1. Sale of products and services in the marketplace.

  2. Sale of photos in stock gallery.

  3. Advertising campaigns, photo contests, photo quests.

  4. Promotional smart contracts.

What is YOU token?
SELFLLERY will employ the ERC-20 YOU Token as a utility token with multiple uses within the SELFLLERY ecosystem. Total supply is 85 937 500 YOU Tokens . The YOU token is not a certified or legally binding investment.

What is the token being sold?
YOU token price: 1 YOU = 0.001 ETH

The minimum goal (soft cap): 10 000 ETH

The maximum goal (hard cap): 55 000 ETH

Minimum purchase amount: 0.1 ETH

TGE will have two stages: pre-sale and main sale. At the pre-sale stage, YOU tokens are offered only to whitelisted buyers, whereas during the main sale tokens can be purchased by anyone. During pre-sale, early buyers can buy YOU tokens at a discount. For discounted YOU tokens, the minimum purchase amount is set at 10 ETH and tokens are locked up for at least one month after the main sale ends.Main sale will be on March 5th 2018.

Who is the team behind the project?
Vadim Onishchenko — CEO https://www.linkedin.com/in/vadimonishchenko/

Vadim is the founder of the SELFLLERY platform. He is a professional photographer with ten years of experience in the IT field. SELFLLERY is a synthesis of his improved skills. Its meaning is globally changing the attitude towards visual content.

Vladi Krakovetskyi — COO/Business development https://www.linkedin.com/in/krakovetskyi/

Vladi is a motivational speaker, entrepreneur and world traveler. He has a higher technical and economic education, obtained in VNTU (Vinnica National University Of Technologies). Vladi’s professional experience: Organizer of Smart Techno™, CEO&Co-founder of ABCname™ and Lemniscate.Capital Foundation, Managing Partner and Co-Founder of Worlax Graphics LTD, Technical Director at MIG Robotics, Co-founder of ChatBot Community Ukraine, COO of Startup Association Ukraine-Israel, Managing Partner at Robo House.

Rami Khodorovsky — Project Manager https://www.linkedin.com/in/ramikhodorovsky/

Rami is a specialist in information technology and search marketing. Has more than 12 years of practical experience in marketing and development of IT-technologies, mainly in the promotion of large WEB-projects and search engine optimization. Rami has solid knowledge in creating and maintaining groups in social media.

Evgenyj Zarechnyj — CTO

https://www.linkedin.com/in/evgenyj-zarechnyj/

Evgenyj is the backend and web developer with more than 15 years of experience in software development. He developed his own MVC framework in PHP, and wrote anti-keylogger in C++. He has solid knowledge in project architecture, as well as programming skills in JavaScript, C++, PHP and node.js

Advisors
Roman Kravchenko

Roman Kravchenko is a blockchain expert who positions himself as a CryptoDiaspora evangelist. He is fond of traveling and sharing his experience as a speaker at thematic conferences around the world. His alma mater is the Donetsk National University, where he obtained Master’s degree in Economic Cybernetics. Professional experience: Assistant of the Department “Applied Mathematics and Informatics”, Chief Technology Officer in Agri Eye, Project Manager in ITC R&D, Chief Technology Officer in Remme and 482.solutions

Nazar Polyvka

Nazar Polyvka is an expert in legal advice. He is a co-founder of Axon.Partners, a law firm that serves technocratic business. He specializes in high-tech, intellectual property, venture investment, electronic and crypto currencies, e-commerce and media. Nazar holds a Master’s Degree in Law Science from NaUKMA (National University of Kyiv-Mohyla Academy). His professional experience was formed while working with companies such as Foyil, Arzinger, KM Partners and Juscutum. Nazar and his team at Axon.Partners provided legal advice to such ICO projects as: TAAS Fund, DMarket, DreamTeam, DAO.Casino, Oracles Network, Hacken and others.

Motti Peer

Motti holds an MBA in Finance and Marketing from Manchester University. As Co-CEO of Blonde 2.0, he is responsible for handling the Public Relations aspects, strategy and crisis management. He served as Chief Instructor in LOTAR the IDF’s School for Anti Terrorism. He’s also a mentor and a lecturer at the Executive MBA program of Tel Aviv University, Michlelet Afeka, and IDC’s entrepreneurial program. Motti is a member of the board of directors at the Taub Center. Forbes named Motti one of the Startup Nation’s “Movers and Shakers”.

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